West Bengal Steps Up in the Fight Against Malnutrition as Millers for Nutrition and Industry Leaders Launch Five New Fortified Food Brands in Kolkata…

Initiative brings together government, experts, and millers to strengthen nutrition security and expand access to fortified rice and wheat flour across the state

KOLKATA – 22 November 2025 — In a major step toward tackling malnutrition and hidden hunger, Millers for Nutrition, powered by TechnoServe, today brought together millers, nutrition experts, government officials, and industry leaders at Peerless Hotel, Esplanade, Kolkata for the launch of five new fortified food brands. In continuation of the series of national events themed “Unlocking Market Potential: Advancing Fortified Staple Foods” this event in Kolkata underscored how food fortification can significantly improve nutrition outcomes for families across the state.

Speaking at the event, Rizwan Yusufali, Global Program Director, Millers for Nutrition, said, “Malnutrition remains one of India’s most urgent public health concerns. Fortified staple foods offer a simple, proven way to improve nutrition at scale. The launch of five fortified brands in West Bengal shows what is possible when millers, government, and partners come together with a shared mission. This collaboration is a meaningful step toward building a healthier and more nutrition-secure West Bengal.”

“Strengthening food processing capabilities is essential for scaling fortification effectively. Today’s progress in West Bengal shows how the food processing industry can lead the way in ensuring that safe, fortified, and high-quality foods reach every household,” added Dominic Schofield, Senior Director – Agri Food Systems, TechnoServe.

Dr. Bhaskar Pal, Gynaecologist, President Elect, FOGSI, said, “Anaemia continues to silently weaken millions of Indians, particularly young women and pregnant mothers. National surveys show that nearly 50% of women still suffer from anaemia, despite growing awareness. It affects learning, immunity, work productivity and safe motherhood, but fortified foods have the power to change this. By adding essential nutrients to daily staples like rice and wheat flour, we can protect mothers, support healthy pregnancies, and ensure our children grow with better immunity and energy. Fortified staples offer an immediate, practical solution because they supply iron, folic acid, B12 and other micronutrients without requiring people to change what they eat.”

At the event, five fortified brands were officially introduced to consumers in West Bengal. KPS Agro Products launched its KPS Kitchen King Fortified Atta, reaffirming its commitment to providing safe and nutritious wheat flour. Gitakshi Mercantile Pvt. Ltd. introduced Gitakshi Fortified Rice, developed through modern milling practices and guided by the Agarwal family’s focus on quality and nutrition. Jasmine Rice Mill unveiled KPS Kitchen King Fortified Rice, highlighting its efforts to improve access to healthier rice for local households. Hanumanta Food Products Pvt. Ltd. launched Hanumanta Fortified Atta, expanding its existing range of Atta, Maida, Sooji, and Pasta. Bagaria Foods LLP presented fortified Atta offerings under its well-known Royal brand, giving consumers more nutritious options in their daily food choices.

These launches are expected to play a vital role in addressing anaemia and micronutrient deficiencies, which have remained persistent challenges in the state, especially among women and children. The discussions held during the event also highlighted how fortified foods can strengthen school meal programs, public distribution systems, and the commercial retail market.

As West Bengal advances its fight against hidden hunger, Millers for Nutrition reaffirmed its commitment to supporting millers with technical assistance, training, and market guidance to make fortified foods a mainstream reality for every household.

About Millers for Nutrition: Millers for Nutrition is supported by Strategic Fortification Partners: BASF, BioAnalyt, dsm-firmenich, Mühlenchemie, SternVitamin; Regional Strategic Fortification Partners: Hexagon Nutrition, Piramal, Sanku; and a growing group of local technical partners that share a common vision of improving food processing practices and fortification excellence to benefit society and enhance business sustainability. Millers for Nutrition is powered by TechnoServe with funding support from the Gates Foundation.