Horlicks reinvents everyday nutrition with new RTD Milkshake…

Kolkata, June 2, 2026: Hindustan Unilever Limited (HUL) has launched the new Horlicks Milkshake, marking the brand’s entry into the fast-growing Ready-to-Drink (RTD) nutrition segment. Designed for Gen Z consumers with fast-paced lifestyles, the new offering combines the trusted taste of Horlicks with the convenience of a chilled, on-the-go milkshake format.Available in three flavours—Classic Malt, Chocolate and Kesar Badam—the new Horlicks Milkshake contains 40% less total sugars* and is enriched with 10 key nutrients, including zinc and essential vitamins. Priced at ₹20, it offers consumers an affordable beverage option that blends great taste with more mindful nutrition.The launch is supported by a new integrated campaign built around the theme “No Guilty, Only Pleasure,” celebrating a generation that seeks moments of enjoyment without compromising on smarter choices. Through a relatable and youthful narrative, the campaign positions Horlicks Milkshake as a companion for everyday occasions—from commutes and work breaks to college hangouts and evening cravings.Rajneet Kohli, Executive Director, Foods and Refreshment, Hindustan Unilever Limited, said, “The Ready-to-Drink category is evolving rapidly, driven by Gen Z consumers seeking convenience, taste and more mindful choices in formats that fit seamlessly into their lifestyles. Earlier this year, we expanded Boost Ready-to-Drink nationally with our Classic, Caramel and Badam variants, strengthening our presence in the RTD segment. With Horlicks Milkshake, we are further expanding our foray into the overall RTD category by bringing the trusted nutrition of Horlicks into the chilled RTD space. The offering combines great taste, convenience and more mindful nutrition credentials in a format that is culturally relevant, accessible and designed for today’s generation.”The new Horlicks Milkshake is now available across retail outlets and selected online platforms in India.